Why CGImagery Over Traditional Photography

What is CGImagery?

CGImagery is the process of modeling any object and inserting it into a virtual environment, to obtain a photo-realistic picture. The underlying objective is to produce confounding realistic images at a lower cost than a photographer. Where previously it was only possible to render simple, hard-surface shapes, 3D technology has since progressed, and it is now possible to create hyper-real renderings of virtually any object. And as the cost of such technology continues to drop, designers are now able to use the same sophisticated 3D modeling software used for high budget movies to create product "Imagery" for the everyday businessman. The result exhibits amazingly accurate realism that is particularly poignant to online retail sales and for print media such as product catalogs.

Why You Should Use CGI Imagery Over Traditional Photography?

The product imagery is a traditional approach to creating images. It has been one of the favorite options for decades like no other means we are able to deliver the level of realism required to make images appear realistic and appealing.

One of the major challenges associated with it is its time-consuming process. Traditional photography takes at least a week to arrange for the different furniture products, organizing the actual photoshoot of the products and then, further time for getting the images done.

With the advent of Computer-Generated Imagery (CGI), the entire approach to product photography has been revolutionized. CGI offers to create realistic and high quality at a much cheaper cost and lesser time.

IKEA, the world’s largest furniture retailer, has profusely used CGI in their product catalogs to showcase the products. Following the footsteps of Ikea, many other e-commerce companies are considering computer-generated images as an alternative to deliver more productive and cost-effective solutions.

There are many Big Automobiles Giant who use CGI Imagery over Traditional photography Such as Maruti-Suzuki, Mercedes, Audi & Many More.

      WHICH ONE WOULD YOU CHOOSE?

There are various factors where CGI is having an edge over real photoshoots:

Time Efficiency:

In traditional photography, at least a week is required to transfer the products to a certain location. Photoshoots are normally easy with a white backdrop, however, when you wish to showcase your products in a scenic environment, it becomes difficult as you have to take the products and related props to the location. On the other hand, the CGI process barely takes time to generate a high-quality lifestyle image once the 3D model is made. CGI is a fast and effective way of designing catalogs, which guarantees to provide an edge to your company.

Budget-Friendly:

Before CGI became a viable solution to product photography, companies had to arrange for the disposable props and models which required a major investment, and those models and props were barely used afterward. On the other hand, the process of creating lifestyle images through CGI does not require any real objects, only 2D images or drawings are enough for 3D artists to create 3D models and related images. A 3D model can be reused multiple times which automatically makes this process a convenient alternative to the traditional ways and help in reducing the cost of CGI. You can easily calculate the cost of the CGI generation.

Quality:

CGI is a flexible process that allows you to customize your images with an extraordinary background as well as details. You can customize scenes with any POV, lighting, and color palette which helps in creating larger than life high-resolution images that are not possible with traditional photography. By using modern software tools, an artist can bring its creative side into a frame that helps them in designing a lifestyle image way better than a normal photo.

Flexibility (customization options):

With conventional photography, shooting for the same product with various color and material is a frustratingly complex process. To shoot such products, one needs to arrange for the samples of different colors for each model, which is not the case with the CGI process. A 3D model is created once and then a 3D artist just has to clone it and add different textures to the model.

Design Visualization:

One of the major challenges with photography for furniture companies is that they can take photos of products only after they are manufactured. Thankfully, the CGI process solves this problem entirely, where products can be visualized with the help of CGI technologies, which eliminates the need of creating physical products. In a simple word, CGI helps you see and build the product photo way before actually manufacturing it, giving you the advantage to promote it earlier than usual.

To know more about CGI for your business 

Contact us on info@leonsdigital.com